europiZe - realising projects 

Strategic Management

We understand strategic management to consist of the following phases:

  1. Strategic goal setting (vision, mission, guiding principle, objectives),
  2. Strategic analysis (environmental analysis, organisational analysis, prognosis),
  3. Strategy development (alternatives, preferred strategy options, concretisation),
  4. Strategy implementation (implementation of measures, in-process control),
  5. Control of the result (goal achievement).

For us “strategy” means the medium and long-term planning of success-critical development tasks of an organisation: How shall the objectives be achieved? We support you at each stage and throughout the entire process.

Our experience shows that strategies and their implementation achieve the greatest effect when those affected are participants from the very beginning. For that reason we focus on a participatory innovation process. Our approach and the methods we use can be applied to any strategic development and implementation.